Chatbots in Business

Chatbots are the robots to whom we can text, ask questions, and get our issues resolved just like a human.

A large number of businesses nowadays, are run through social media and employing Chatbots in it, which has proven effective in increasing the profits of the company. Let’s see how-

1)  Customer Handling and Scaling up Operations

We have heard the unbearable waiting tone when calling customer care. Half of the times, we just keep waiting, and then after a while, drop the call due to irritation. But it won’t be now, as businesses have started using Chatbots which makes it easy to have a conversation (even though to a non-human) and get our problems solved. It is 24*7 accessible so people’s feasibility is assured.

In this manner, there is no waiting for the customers, more no of people can be attended, which helps to connect with more people who are satisfied.

These Chatbots also remember the choices that were discussed with them, so, the customers don’t have to tell the whole story again to get to the solution.

There are Chatbots employed in travel sites, which can provide us the whole itinerary based on our choices and help out in planning a visit to any place.

2)  Savings All the Way

Chatbots would prove a big saving to the business as they would be doing a lot of work without a drop of sweat efficiently. An option is to integrate the chatbot into the popular social platforms, which would be accessible to the customers and would not need any additional installation of apps whatsoever.

A chatbot in a customer support would be quite beneficial as people would be asking numerous questions, if these questions are answered by a bot, half of them would get filtered and only the relevant and complex queries would be reaching the human, saving a lot of time, energy and resources of the company and this would definitely help in increasing profits.

3)  Shopping Buddy and Financial Advisor

Many of us have faced issues while shopping online for various products. This confusion increases when there are products with similar features. Chatbots stage can help us out in knowing the distinct features in each of them, selecting the most favorable one through product reviews, clothing recommendations, ratings etc.

Cosmetic product selling websites like Sephora, guides customer in buying any product, provides makeup tutorials and shopping assistance too.

Financial advices can also be provided by a chatbot pertaining to how it is programmed, helping people in making financial decisions, in turn getting customer satisfaction. Mastercard has a chatbot which makes it easy for customers to spend and control their transactions and also help order from various stores.

4)  Interactive Marketing Platform

Business is all about converting lead into a customer. Marketing and sales are inevitable part of any business, the more customers it can get, the more the company profits.

Businesses employing Chatbots can reach out to more people and interact with them through marketing campaigns, which informs the business about the current situation and helps it to plan accordingly the next ones. This, not only helps in lead generation but increases the customer base, in turn the brand value of the company.

Present Situation

According to a report of Forbes, in 2018, there are more than 300000 active Chatbots on its messenger platform assisting and interacting with people.

✓ Apps like Domino's are using Chatbots for taking pizza order and delivering them.

✓ They are also being used in cab applications like Lyft for booking a cab based on the user’s choices.

✓ Musical apps like Spotify are using it to play the desired type of music for the user, instead of typing the song name or searching for it.

✓ Wall Street Journal uses Chatbots to notify and also help customize alerts for receiving stock updates, live-stock news etc.