Indians Turn to Spend More Time in Digital Channels Due to the Outbreak of COVID19 Pandemic

shape
shape
shape
shape
shape
shape
shape
shape
website-image
9
May

The change in lifestyle COVID19 has caused

The Covid-19 pandemic has confined us to our homes. Everyone is unable to go out regularly and hang out like earlier and thus, one has to stay at home and keep oneself entertained in some way or the other. The internet and TV have always been an effective mode of entertainment for many years and with the abundance of time, they have again become a favorite way to stay away from boredom.

With the availability of Internet platforms and the range of shows offered on it, online streaming has also been on the rise. Platforms like Amazon Prime, Netflix, Hotstar are on a roll since the lockdown for the pandemic started. These statistics from Statista.com highlight the usage of online videos and streaming by Indians during the lockdown.

Online Videos

People want to stay updated with the happenings around the world and watching these videos helps to gain knowledge as well as providing a great pass time. These videos range of information on Covid-19, news, music videos, and more.

Various digital course platforms are also gaining popularity as people have started taking online classes to increase their knowledge in various skills. Students are also learning through digital platforms like Byjus, Toppr, Vedantu, Unacademy and getting more information in addition to their school studies. With the change in our regular life, everything to be done at home itself including exercising to prepare restaurant style foods at home. With the help of how-to and other skill based YouTube videos, people are using their time to try and learn something new.

Movies and TV Shows on digital platforms

Movies and online streaming of these movies usually happened during weekends when people wanted to take a break from work and enjoy. During this pandemic’s lockdown, the movies which were going to be released in theatres won’t be released soon, and thus they are accessible to people online to enjoy. The whole family enjoys it together at home and spends time.

Similar is the case with T.V serials. Doordarshan’s rerun of the popular T.V serials: Ramayana and Mahabharata have garnered more views and people have watched it extensively that it has broken all records of the popular American T.V series of Game of Thrones and The Big Bang Theory, as quoted by TOI.

According to SEMRush, ‘Ramayana’ was the most searched term in April by viewers in India. With the rise in social media, these famous serials have gained popularity.

Social Media

With the abundance to share information on the rerun of T.V serials, memes, jokes, and videos are being created extensively and shared. Along with this, people have become creative and have started online challenges like the flip the switch challenge, makeup brush challenge and many others on social platforms like Tiktok with their friends who are far away from one another.

Not only these challenges, with much time in hand, people have also started taking an interest in their kitchen and making delicacies for their family. The items for those might not be fully available due to the restrictions, but somehow everyone manages to create something tasty and share it with everyone.

Chatting, Texting, Video Games

Children are the happiest during this period and are spending their time playing video games with their friends and chatting with them. Their schedule is no longer busy, it is the best mode to stay in contact with friends through calls and text and also pass their time.

Books and Magazines

With so many digital options to spend time, the people who love reading books, only read it. The percentage of such people might be less, but reading books has always been a great pastime for book lovers.

Thus, this pandemic has changed the lifestyle of people and as people are forced to stay at home, they are putting their time to good use to learn something new, and spend their leisure time with family with the digital channels available and enjoy it.