Marketing is definitely an important Part of your business. Marketing is responsible to introduce your brand to the public, get your message to them, so they would be interested to take a look, try, and eventually purchase your product or service. It is so important you can’t do it half-hearted.

Problem is, marketing isn’t the only important function. There is production, selling, employee management, as well as finance, to think about. If you are a business owner of small or medium size, you must be familiar with the feeling of having to manage all those functions with limited support.

Thanks to Advanced Technology, we no longer have to ask for help from other people. We’ll still get help, but It’s from a machine. Financial software can automatically record a transaction without you having to lift a pen, issue an invoice and even reminder for said invoice if there is late payment, and finally produce final report of it. Human Resource software enables employees to get approval for sick leave and vacation online, as well as sending request to attend certain training event. Does this help also available for marketing function as well?

Well of course it is. Marketing automation is a software that can help your marketing unit to do repetitive marketing activities automatically, including managing campaign in multiple channels, email marketing, and many others. One of the example is Salesforce Marketing Automation. It’s clean. More than that, this machine also offer many benefits for subscribers.

1) Reduced Human Error
While human definitely can think on their own and therefore there are several marketing activities that can’t be delegated to artificial intelligence (such as planning long term strategy or qualitative decision making), On the contrary Humans have also got weakness as well. Human can have lapse of judgement depending on many factors that affect their mind at that time, we can forget things sometimes, when things are hectic. Using Salesforce Marketing Automation, the risk of human error will decrease sharply.

2) Save Time
Automating things save time by quite a lot. Salesforce Marketing Automation will do things that usually takes a lot of time in marketing, such as collecting data of your target customers and maintaining campaign across platform. Imagine doing survey manually to collect information. It will take several days at least. But using this software, you don't have to do anything tedious with low value.

3) Better Customer Targeting
Salesforce Marketing Automation can get the data of your website visitor. From there, a smart marketing automation will be able to analyze the statistic of the visitors. He or she can recognize which type of customers are most interested at your website, thus finding your target customers. Target customers are important to understand, since they are the one that later will lead you to conversion and finally transaction.

4) Readily Available Information for Better Decision Making
Salesforce Marketing Automation collect data automatically based on visitors, either based on behavioral data or transactional data. Both of the data are important, and particularly helpful for decision making. Qualitative data are harder to obtain, since there is no way to measure opinion yet. However, with quantitative data, you don't have to worry anymore since marketing automation can collect them for you.

5) Better Customer Journey
Customer journey is the sum of all experience a visitor will have when interacting with your site. In customers' eyes, it shows the quality of the products or service sold. Using data from Salesforce Marketing Automation, you can craft your own custom customer journey, based on the type of visitors and their behavior when interacting with each other. This way, each customer can get customized journey that will appeal for themselves.

6) Boost Lead Conversion
This is a direct effect you will get from previous benefits. Intense communication, coupled with actual high quality products or service, and better customer service will boost lead conversion. Lead from marketing automation are potential and have high probability to convert.

7) More Intense Communication
Communication with client, for non-urgent thing such as Newsletter Delivery or showing the newest promo in your site, is important to maintain our relationship. However, doing it manually will definitely take time, and in the end if you are swamped with work, you won't send anything. Automating communication with client ensure your contact with your customers are frequent and intense, which will keep your brand to stay fresh in their mind.

8) Better Customer Engagement
Data collected from users when you are using marketing automation are actually used for the users back. Marketing automation will analyze the behavior of the users, such as noticing products she often likes but never buy, and craft a whole better experience for her. For example, by making her liked product appear on featured banner or sending the newest coupon for that product.

9) Effective Email Marketing
Email marketing is important, since it is your way to interact with client without being too obtuse. Cold Calling and messaging won't work these days except for seniors. By Utilising automation software, all of necessity in sending email marketing will be taken care of. In fact, with marketing automation, you can even add another channel communication other than email.

10) Identify Prospect
Even before you start selling your product, Salesforce Marketing Automation will will already start doing it’s work. Using data collected by the software, the machine can show you which category of customers that will be more likely to like your product or service, and you can focus to that people.

There are tons of benefits for using marketing automation, and I believe that the ten mentioned above are only the scratch. If you are interested to use marketing automation, you can start small, by choosing software that contains tools you think you are going to use.
Good luck!