If you are here to learn about SEO and its working, this blog helps you learn more in-depth. Let’s dig into the topic deeper!
What is SEO?
Search Engine Optimization (SEO) is an enactment to increase organic traffic search to your website in the form of quality, quantity and results. If there is a search regarding any product or service relevant to yours, then your result should appear in the search.
In this internet world there are 2 billion websites and 4 billion google searches every day. Your website should stand in the relevant search result by competing with all its competitors, which is possible only with the quality of traffic.
How can you hone your SEO keywords and phrases, and what factors really matter to rank in a search engine? The only solution to these questions is by knowing how SEO works.
How Does SEO works?
Most of us relay on search engines to find what we want, and these search engines have become so good, that over 90% of people using internet rely on them to find things. When we search for something in Google, you get result pages. What Search Engines do is, scour the web to find pages and index them in their catalog.
There are lots of search engines out there: Google, Bing, Yahoo, DuckDuckGo, and more.
83% of people worldwide use Google
Over 94% of people that use google only click results on this first page
Did a question ever strike your mind, what’s behind those magical lists of links? There are many factors that rely on search engines and let’s see what those are.
SEO Content
In the word SEO, ‘O’ is Optimization of content to all the search engines. Content is the most essential part of SEO strategy as it attracts all the relevant site visitors to your website. Content may be in the form of
Blogs and articles
e-books and magazines
Infographics
Videos and tutorials
Audio recordings and guides
As your site have human visitors it is important that content should be more engaging and effective, which can be achieved by following the 3-step guide
Step 1: Keyword Research
Using search engines for all kinds of queries has been popular these days. It may include nearby restaurants or weather prediction or getting a contact number or searching for any supplier. Before setting a target, you are required to find out the keyword phrases which are likely to bring traffic to your site which depends on the theme of your post.
Things to remember:
A list should be made of all topics relevant to your business.
Think of keyword phrases that fill your topic bag.
Type phrases and scroll down to find similar google searches.
Mix short and long tail keywords.
Know about your competitors keywords.
Benefits with ClassicSmart:
ClassicSmart completely relies on “Ahrefs” tool to find out the perfect and profitable keywords which will bring high ranking. It classifies the blogs into 2 types : timely topic or recurring traffics Using the tool, we find out the search volume, Keyword difficulty (KD), Number of Clicks, CPC Cost (Cost per Click).
Step 2: Writing Content
Content is the game changer for any portal or blog. Content presented in your blog should appeal to a fair number of readers towards it. Presence of easier keywords in the blog is essential. The Reason why most people visit search engines is to find answers to their queries or find some useful content. Search engines become more active with frequent content updates or blogging on your site.
Things to remember:
Always begin with a query.
Be crystal clear.
Dive the customers into the topic.
Benefits with ClassicSmart:
We at ClassicSmart understands the needs of our clients and visitors. Our goal is simple, avoid spamming and using Grammarly by narrowing down the topic. We target keywords and the queries related to topic, which results in generating higher traffic volume.
Step 3: Optimize your content
Optimization of content includes fixing and improvement in page speed to rank better in search engines. There are some content optimization devices which can be used to optimize the existing text easily.
Things to remember:
Using tags like meta description, URL's, meta keywords are helpful for content text optimization to be remarked by search engines.
Presence of images helps grab more attention as people love images and ensure that they are in correct proportions.
Focus on content which is natural and relevant to search.
Benefits with ClassicSmart:
We distinguish content types for blog posts or products or service landing pages and optimize the sentence length using relevant keywords and synonyms. With us, your site grabs the first page in the search engine.
Technical SEO
This part of SEO is concentrated on how better search engine spiders can creep into your page and mark your content in improvising search visibility. Technical SEO is wide, and the stirring field covers everything including sitemaps, indexing, tagging, keywords, etc.
Things to remember:
Find out the ways people search for businesses, either by words or phrases.
Try to understand the different ways people search for same thing
Root plumbed into granular forage customers are making into.
Find admired and agreeable topics in your field.
Benefits with ClassicSmart:
We search internet for content research and code for URLs. URLs are the tricky part of a webpage for having hierarchy through domain.
We pile and arrange content found during the crawling process.
We add web pages to google search and make sure they are mobile friendly.
We give algorithmic programs in such a way that the page doesn’t take much time to load. Using HTML headings and breaking content into sections for easy understanding and reading.
SEO Audit
We conduct audits frequently to eradicate technical SEO errors so that it doesn’t affect the organic traffic result.
Things to remember:
Always prioritize for big issues as they lag your page.
Unwrap easier to fix website problems.
Frequent analyzing for low-hanging issues and organic traffic.
Set some goals for your website.
Benefits with ClassicSmart:
We do SEO audit to identify
Google search console is a service offered by Google for experts to check the status of index and visibility of a website. We use tools like crawling, indexing and sitemap.
Google analytics helps us analyze the website traffic and brand.
Website speed using Google page speed checker or GTMetrix.
Check whether your page is synchronizing and optimizing with mobile by using Google Lighthouse.
Check for duplicate content and plagiarism by using Quetext.
To find out keyword competitors for your website use Ahrefs.
To get optimized to Google technical SEO rules
Technical SEO rules help you to have control of your website. Following the best practices for SEO improves your rank in the search engine.
Title represents what the page is about, and it should be short and sweet. Both keywords and business name should be included with less than 70 characters.
Heading and subheadings must be related to page content and should be easier to read and that in turn helps SEO activity. H1 tag is used for keywords, H2 tag is used for subheading, H3 tag is used as subheading of H2.
Tagging hyperlink of other content on your page helps search engines to understand more about your blog post.
All the images used in your blog should be included with the ALT tag.
Backlinking
Backlinking is the process of linking your website on another website page. Google uses backlinks as they lead to high organic ranking. This helps to support on-page SEO work and drives growth in your keyword ranking in google.
Things to remember:
Always make sure they are from a trusted website.
Add those links on your social media page.
Influence all the contacts of your industry with the campaigns about your blogs.
Benefits with ClassicSmart
We generate links that help your website improve Domain Authority (DA), which is defined as a number site referring to your Domain (quality if backlinks to your site) using keyword as an anchor-text. We develop high quality links from pages with high scores websites to increase the domain authority for your page and avoid spamming, as spam links lead to penalize your organic website ranking.
Bottom Line
All search engines have automated robot spiders which collect information about your website. We at ClassicSmart help boost your page in website speed, tags for titles, backlinking and so on. The amalgam of our knowledge and experience has been gained after successful Artificial Intelligence missions; SEO allows us to draw a clear, pragmatic picture to your website.