Launching a new website is always exciting but also a frightening task to make it successful — you have to work hard on the dazzling design, awesome content, and outstanding user interface before sharing it to the world. Once your website is done, the next task is to attract people and promote your website, because no matter how great a website is, if no one sees it, it doesn't help your business. Here’s what your to-do list as soon as your website is launched
FRESH CONTENT
Fresh content is always a source to attract more number of visitors. However, a website with zero movements is taken into account as a dead website by search engines- nothing to feature and no life. There is a misconception that fresh content means only updating the existing one. It’s completely wrong; it helps us to improve our ranking on search engines but doesn’t drive more visitors. It also includes adding new fresh content in the form of blogs or news or events or FAQ’s in your industry, which successively generates Google rank. The more you publish, the more the probability of getting links to the site and helps boost wide range of keywords. Backlinks are essential for SEO.
Do not forget “Google loves updates”.
BUILDING STRONG PRESENCE ON SOCIAL MEDIA
Establishing an identity for a newbie website is a tough task. There are hundreds of new websites which pop up daily on the internet. The only way we can get our website into the market is by advertising it in social media. Depending on our website if it’s either B2B or B2C and the age group of our targeted customers, we advertise accordingly likewise on Facebook, Twitter, LinkedIn, Instagram, YouTube.
Tips for a business owner who wants to promote in social media:
Let them know you are human
Link your profile to the website
Identify goals and objectives
Be active
DIGITAL PROMOTION
Digital promotion generally uses multiple forms of broadcasting media to advertise a brand or product and, It can be advertised on various platforms such as Social media, smart devices, electronic billboards etc. There are several types of Digital marketing; however, let's discuss about the most commonly used digital marketing techniques in the market.
Email Marketing: Companies market their products through Email directly to the viewers, which is commonly used in promoting their content, offers and events. And also, to the people who are directly using the companies website.
Content Marketing: This term generally plays a vital role in creating and promoting brand awareness, customers and a lead to the business. The other techniques that can play a major part in content marketing strategy are Blog Posts, eBooks, Whitepapers and Infographics.
Pay Per Click: This is one of the Fastest methods to route traffic to your website. In this process, the publisher gets paid every time the users clicks the ad. One of the most frequent type of Pay per Click is Google Ads, which gives the opportunity to pay for top slots on the google results page at a price for every click. There are also other platforms where PPC can be used such as Paid ads on Facebook, Campaigns Ads on Twitter, Instagram and LinkedIn.
OPTIMIZING FOR ALL SEARCH ENGINES
Optimizing for all search engines is often challenging sometimes. Yet it’s the most successful way to glide the continuous traffic towards your website.
Moreover, the diligence you set in optimizing your website for search keeps on increasing gradually which reciprocally helps you get more and more traffic as long as you are dependable and consistent with the optimization of the search engine.
Here are the key things to follow for a good search engine optimization.
Find the most relevant keywords with good search traffic usefulness
It is a modern world where even the Autobots axis the searches hence make sure the search is accessible to both humans and bots at the same time
Building the links which are quite familiar to the other website of high quality and standards.
Always keep track of everything that matters the most
After a while, this process will facilitate you in building up the authority of your site, and you will achieve success in managing to get the highest searches and keywords.
CONNECTING CUSTOMERS WITH e-mails
It's quite usual now a days viewing mails is just like any other option to display the brand and advertisement to the viewers and potential customers. In that case, there are severely high chances that you are very soon tending towards reduced views and results, and what do you think is the reason.
This is because email marketing is just not about sending mails to the customer. It is basically maintaining a relationship with trust and bond. It is always important to keep in mind that our subscribers are none other than humans and we need to make sure that they know we always have the best. Having this kind of attitude before drafting the mails, become much free of worries on choosing what exactly is essential to them.
Here are a couple of tips to follow and make sure that your mails grasp the viewer's pulse.
Pick out the plain and HTML mails carefully.
Make email content interesting that attracts all the customers.
Include welcome emails.
Mails regarding offers and discounts.