Business and SEO
If you have a business and a website for it, then this is the next thing you have to do!! Your website would only be useful for customers when it is visible to them and can offer the services intended. That is why you need to rank in Google to establish your visibility and SEO is the way to do it.
On-page and Off-Page SEO
SEO (Search engine Optimization), in simple terms means the manner in which our content is posted on Google and becomes easier for the viewers to see it. Accordingly, the ranks are given to each website. For example, if you are selling t-shirts and your website is SEO optimized, then when people search for the term “t-shirts”, your website would pop-up first.
But it’s not as simple as it sounds as the term ‘t-shirt’ here, is very generic. There are thousands of websites already doing it and if you need to present on SERP (Search Engine Results Page) the SEO has to be done properly.
On-Page SEO
As the name suggests, on-page SEO is about the techniques that would help your website page rank on google. These are the changes that are done on the website for ranking and it consists of factors like:
Keywords
Keywords are the specific words that are used on your page that grab the attention of Google which keeps on searching for relevant content the user wants. If your website has what the user needs on the page, then your website is on the SERP.
Loading page
The time required for the page to load is also very important. The lesser time your page takes to load, the lesser the user would have to wait and thus, Google views it as a positive feature.
URL Structure
Having the proper URL structure with ‘https’ (secure) and proper name would be beneficial to the user as one can understand what is the page explaining, just by having a glance at the URL and this is a plus point for SERP.
Alt tags for images
It is the description of the image on the page. It proves useful to visually impaired people and also, as it is an added description for an image, it helps in ranking
Relevant Content
Content was, and always will be one of the major factors for SEO. Your page is what is written on it and if that is what the users need, then one would definitely impress Google.
Off-Page SEO
It’s what is done outside of the website to make your page rank on Google.
1. Earning backlinks from useful sources is a very essential factor as it shows the link authority of your website.
2. Anchor text are the texts in the links that are clickable, which is an important factor
for SEO.
3. Your domain name is also one of the very important factors which decided the
authority it has on Google.
Other than on-page and off-page SEO, local SEO that implies using getting your business up in Google My Business with all necessary contact details, reviews of the company, that can assure customers can also help a lot.