What’s Up in 2019: Web and Graphic Design Trend to Follow

Trends, in any industry, Change from time to time. including in trends in website and graphic design. The change in trends doesn’t only reflect society’s aesthetic preference, but often they also improve the quality of the design in term of user experience. When people started to abandon skeuomorph design, for example, it was because its complex design is hard to emulate in various platform. So flat design rose to accommodate that need and gained the attention it deserved these previous few years.

Some of you may ask, why do we have to follow trend? Well, very few brands are actually following trend simply for the sake of “going with the flow”. Instead, they have practical reason to do it. Here are some of the reasons why following latest trends in website and graphic design is beneficial for your website:

•    It increases visitor’s trust toward your website. Professionally designed websites, with elements that were up-to-date, reflects your brand’s competency to manage your business. On the Other Hand A badly designed website conveys message to your customers that your brand is outdated, not tech-savvy, or simply have bad taste.
•    Helps to Increase Your page rank in Google. Google rewards website that gives exceptional experience to their visitors. Web design is one of the factor that affect user’s experience.
•    It helps you gaining Leads? Well-designed website doesn’t only think about visual and aesthetic, but also function. They’ll offer seamless customer’s journey that will increase the probability of visitors getting interested to leave leads.
•    It increases brand strength. Design conveys your brand’s message. If you’re selling luxurious goods, but your website looks tacky and outdated, who would believe in your brand?

So, now that we’ve agreed that keeping the design in your website is important, what are the latest trends in website and graphic design to follow in 2019? In 2018 we’ve seen the rise of flat design, minimalism, and simple UI. In 2019, we still love our website to look simple, but also more dynamic and more playful. So, with that in consideration, here are our top picks of trends for them.

1.) Material Design
These last few years, we see Flat Design rising in popularity. This design become popular along the trend of minimalism, and Flat Design, with minimalist UI, won the heart of many web designers. It also helps that Flat Design are easy to implement in multiple platform, including in mobile. However, Flat Design has its limitation as well. Sometimes, the limited feature makes navigation hard. Ever since that, Material Design developed by Google has been rising in popularity. Material Design’s characteristic with its use of animation, high responsiveness towards user, as well as bold graphic and colours give make the design more alive, yet not cluttered.

2.) Motion Element
Motion leaves deep impression for users. It makes the design more alive and more dynamical. You can implement motion element in various ways. One that is rising in trends these days are using video in header. It directly catch visitor’s attention, and a way to convey a lot of information in a short time. You can incorporate animation in various element, from navigation to loading page to feedback page. It increases user’s positive experience and adds fun element in your website.

3.) Responsive Design
People these days rarely have only one gadget. They may have one laptop, one PC tablet, and multiple mobile phones. Of course, those gadgets has various screen resolutions as well.. If you don’t think about this ahead, your website may not be able to accommodate this difference and look stretched or unfit in one of those devices.

4.) Card Layouts
Card layouts, just like its name, is layouts that resembles the size of cards instead of a full-page paper. Inside this card, you can put element such as text, images, or even tables or links. Despite using these various elements, because they are confined in a card, you’ll still be able to achieve clean and organized look. Card layouts are rising in popularity thanks to responsive design. Card layouts are able to accommodate various screen size, because of its card-sized element. In a mobile phone especially, card layouts fit its small screen while still maintaining the same look in desktop view.

5.) Asymmetrical Layouts
Symmetry are classics, and even today many designers still love using symmetry in their design. Old design value symmetry, whether in digital or in real life, as you probably can tell from old architecture. It conveys the feeling of stability and reliance, something every business wants to be perceived as. However, trends are starting to shift into asymmetrical layout. While symmetry can give your design a classic, professional, and balanced look, asymmetry provides more modern, artistic, unconventional message. A lot of brands these days value creativity, and asymmetrical layout conveys this value very well.

6.) Geometrical Shapes
Geometrical shapes such as rectangle, triangle, and circle are simple yet creates powerful visual. Geometrical shapes are also flexible and you can use it for various purpose and circumstances. If you aim for your website to look clean and professional, this shapes can enhance that feeling. Yet, you can incorporate these shapes for artistic look as well.

7.) Drop Shadow
Shadows used to be tacky and was a forbidden item for any self-respecting designer. However, that’s no longer the case. The use of shadow can add depth toward a design, making the overall visual look more complete. Most designers use very subtle shadow to make the contrast harmonize with the rest of the object.

Of course, you don’t have to agree with us and put all the elements above in your website. You can choose to use a select few, or maybe you can use a different element. Design, after all, is not something you can confine in a box. But, if you aim to have a website that looks modern and up-to-date, but have no idea what element you should include in your new design, we hope our choices above can inspire you.